Marketing Manager for Service服务业务市场经理(市场部)

Summary

Job Responsibilities

• Develop and execute the service marketing strategy for Greater China to support Customer Service business growth, raise customer awareness of Bühler’s service value, generate qualified service leads, and contribute to order conversion.
• Lead the Win in CS marketing project, including planning, milestone tracking, stakeholder alignment, campaign execution, performance review, and continuous improvement.
• Serve as the project manager for myBühler in China, overseeing local project planning, stakeholder coordination, requirements collection and management, launch communication, internal enablement, customer onboarding, usage tracking, and post-launch operations. Work closely with the global myBühler team to ensure local adaptation in China aligns with global requirements.
• Drive the continuous optimization and upgrade of myBühler and other digital service platforms based on business needs, customer feedback, usage data, and operational issues. Work with IT/ITP, global teams, and external vendors to enhance platform functionality, user experience, content accuracy, and business impact.
• Engage regularly with BA Customer Service Heads, service operations, service sales teams, and customers to understand service priorities, customer pain points, and business needs across business units, and translate them into content updates, platform improvements, and marketing actions.
• Build, maintain, and continuously update the service content knowledge base, ensuring that service-related content across myBühler, the website, WeChat, social media and other digital channels, sales enablement materials, and other platforms is accurate, relevant, consistent, and easy to use.
• Plan and drive integrated service marketing campaigns across the website, WeChat, social media and other digital channels, trade shows, customer events, webinars, and other touchpoints to promote spare parts, service contracts, upgrades, retrofits, performance optimization, and other service solutions.
• Work with Marketing colleagues to develop service-related marketing content, including customer success stories, service solution articles, value proposition messages, short videos, posters, data reports, case materials, and sales enablement materials.
• Collaborate with Digital Marketing, Content Marketing, BU Marketing, Customer Service, Sales, IT/ITP, global teams, and external partners to align priorities, develop customer-oriented messages, and ensure the effective delivery of marketing campaigns and platform projects.
• Track service marketing KPIs and campaign performance, including digital reach, customer engagement, MQLs, service leads, opportunities, platform usage, content effectiveness, and conversion results. Provide regular reports and optimization recommendations.
• Ensure all service marketing activities and materials comply with Bühler brand guidelines, communication standards, and internal approval processes.

Qualifications

• Bachelor's  degree or above in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• More than 8 years of experience in B2B marketing, service marketing, digital marketing, or business development; experience in industrial equipment or manufacturing is preferred.
• Good understanding of the Customer Service business, including spare parts promotion, service contracts, upgrades, retrofits, or performance optimization solutions.
• Experience in integrated marketing campaign planning and digital platform operations, such as WeChat, mini-programs, CRM, marketing automation, or marketing analytics.
• Strong project management and stakeholder management skills.
• Strong cross-functional collaboration, communication, and execution skills, with the ability to work effectively in a matrix organization.
• Ability to use data and performance indicators to evaluate marketing effectiveness and provide optimization recommendations.
• Ability to translate service priorities, customer pain points, and business needs into content updates, platform improvements, and marketing actions.
• Strong content judgment and a data-driven mindset.
• Customer-oriented, with the ability to develop clear and relevant customer-oriented messages.
• Able to collaborate effectively with Digital Marketing, Content Marketing, BU Marketing, Customer Service, Sales, IT/ITP, global teams, and external partners.
• Fluent in both English and Chinese.
• Based in Wuxi, with flexibility for occasional business travel.