Senior Digital Marketing Specialist

Summary

Bühler (China) Investment Co., Ltd. established in 2011 in Wuxi, Jiangsu Province, is the group headquarters of the Swiss Bühler Group in Greater China and the first integrated headquarters of multinational companies in Jiangsu Province. With our advanced technology, we lead the market in grain handling and processing, consumer food manufacturing, and die-casting, grinding and dispersion. With our vision of "Innovations for a better world", we are committed to developing more innovative solutions by leveraging the global resources of the Bühler Group and taking advantage of localization.
布勒（中国）投资有限公司，于2011年在江苏无锡成立，是瑞士布勒集团在大中华区设立的集团总部，也是江苏省首批跨国公司综合性总部。我们凭借先进的技术优势，在谷物处理加工、消费食品制造、及压铸、研磨与分散等领域引领市场。我们秉持“布勒创新，驱动未来”愿景 ，携布勒集团全球资源，利用本地化优势，致力于开发更多创新解决方案。

Job Responsibilities

• Drive lead generation programs to fuel business growth across China region.驱动销售线索生成项目，助力大中华区业务增长。
• Plan, execute, and optimize digital campaigns to boost engagement and conversion rates.策划、执行并优化数字营销活动，提升用户参与度与转化率。
• Monitor digital marketing campaign performance, analyze ROI, and recommend data-driven improvements.监测数字营销活动KPI，分析投资回报率，并提出数据驱动的优化建议。
• Analyze official website, social medias and all digital platform data to extract actionable business insights.分析官方网站，社交媒体平台及所有数字平台数据，提炼可执行的商业洞察。
• Build and maintain real-time dashboards for performance tracking and executive reporting.搭建并维护实时数据看板，支持绩效追踪与管理汇报。
• Manage daily website operations, including content updates,  user experience optimization, and technical coordination.负责网站日常运营与管理，包括内容更新、用户体验优化及技术协调。
• Improve website traffic quality, lead scoring accuracy, and end-to-end conversion performance.提升网站流量质量、线索评分精准度及全链路转化表现。
• Support SEO/GEO strategy implementation and related martech tool development.支持搜索引擎优化/生成式引擎优化策略落地及相关营销技术工具开发。
• Coordinate with business units, global corporate communication and related department, and external agencies on digital marketing projects & initiatives.协调业务部门、全球企业传播团队和相关部门及外部供应商，推进数字营销项目与活动。
• Provide cross-functional support to ensure seamless execution of digital programs.提供跨职能支持，确保数字项目顺畅执行。
• Liaise with internal stakeholders and external partners to align digital capabilities with business priorities.对接内部利益相关者及外部合作伙伴，确保数字能力与业务优先级对齐。

Qualifications

• Bachelor's degree or above in Marketing, Business, Data Analytics, or related field.本科及以上学历，市场营销、商科、数据分析或相关专业。
• 5+ years of experience in B2B digital marketing, demand generation, or website & social media operations.5年以上B2B数字营销、销售线索生成或网站及社交媒体运营经验。
• Fluent in English (written and spoken).英语流利（书面及口语）。
• Proven track record in digital marketing campaign execution, website & social media management, and performance optimization.具备数字营销活动执行、网站及社交媒体管理及绩效优化的成功实践。
• Strong analytical skills with hands-on experience in reporting and dashboard management.具备扎实的数据分析能力，有报告撰写及看板管理的实操经验。
• Familiarity with digital marketing platforms, analytics tools, and tracking methodologies.熟悉数字营销平台、分析工具及追踪方法。
• Experience with SEO/GEO implementation or related tools is a plus.具备SEO/GEO实施经验或相关工具使用经验者优先。
• Solid project coordination and stakeholder management skills in a matrix organization.具备矩阵式组织中的项目协调及利益相关者管理能力。
• Ability to manage multiple priorities and collaborate across regional and global teams.能够同时处理多优先级任务，并与区域及全球团队协作。
• A fast learner with a proactive, detail-oriented, and results-driven mindset, adept at independent work in fast-paced, agile environments.快速学习、主动积极、注重细节，以结果为导向，能够在快速敏捷的环境中独立开展工作。
• Based in Wuxi, with flexibility for occasional travel.常驻无锡，可灵活安排偶尔出差。