Senior Digital Marketing Specialist

Summary

Bühler (China) Investment Co., Ltd. established in 2011 in Wuxi, Jiangsu Province, is the group headquarters of the Swiss Bühler Group in Greater China and the first integrated headquarters of multinational companies in Jiangsu Province. With our advanced technology, we lead the market in grain handling and processing, consumer food manufacturing, and die-casting, grinding and dispersion. With our vision of "Innovations for a better world", we are committed to developing more innovative solutions by leveraging the global resources of the Bühler Group and taking advantage of localization.

布勒（中国）投资有限公司，于2011年在江苏无锡成立，是瑞士布勒集团在大中华区设立的集团总部，也是江苏省首批跨国公司综合性总部。我们凭借先进的技术优势，在谷物处理加工、消费食品制造、及压铸、研磨与分散等领域引领市场。我们秉持“布勒创新，驱动未来”愿景 ，携布勒集团全球资源，利用本地化优势，致力于开发更多创新解决方案。

Job Responsibilities

• Lead the deployment of AI agents and digital tools to enhance marketing efficiency, improve customer engagement, and optimize internal business processes.主导AI智能体及数字营销工具的开发与部署，提升营销效率、促进客户互动、优化内部业务流程。
• Manage the development and operational growth of the WeChat Mini Program. included curating content updates, executing marketing campaigns, tracking KPIs through analytics, and iterating on user experience to enhance engagement.负责微信小程序的开发管理及运营增长工作，包括：制定并执行内容更新策略，落地营销活动方案，通过数据分析追踪KPI，以及基于用户反馈持续迭代用户体验，以提升用户参与度。
• Lead the development and iterative upgrade of the customer service digitalization platform, overseeing end-to-end project coordination, execution, and closed-loop follow-up to elevate customer satisfaction and drive sustainable service business growth.主导客户服务数字化平台的搭建与迭代升级，全程统筹项目协调、执行及闭环跟进，提升客户满意度，驱动服务业务可持续增长。
• Lead the development, launch, and ongoing optimization of WeChat mini-site campaigns for product launches, promotions, trade shows and events.主导活动微网站的开发、上线及持续优化，支持产品发布、促销及品牌活动。
• Collaborate with cross-functional teams (marketing, sales, service, IT, etc.) and global counterparts, as well as external vendors, to ensure on-time, high-quality delivery of digital projects.与跨职能团队（营销、销售、服务、IT），全球团队及外部供应商协作，确保数字项目按时高质量交付。
• Translate business and marketing requirements into scalable digital solutions, ensuring alignment with strategic objectives.将业务及营销需求转化为可扩展的数字解决方案，确保与战略目标对齐。
• Source and evaluate advanced digital solutions and AI tools; identify optimization opportunities and deploy actionable solutions to relevant business units.搜索并评估先进数字解决方案及AI工具；识别优化机会，并向相关业务单元部署可执行方案。
• Independently develop software or leverage AI tools to implement solutions based on technical specifications.依据技术需求与规范，独立开发或借助 AI 工具实现软件解决方案。
• Ensure all digital initiatives are delivered on time, within scope, and to the highest quality standards.确保所有数字项目按时、按范围、高标准交付。

Qualifications

• Bachelor's degree or above in Marketing, Digital Marketing, Business Administration, Information Technology, Computer Science, or related field.本科及以上学历，市场营销、数字营销、工商管理、信息技术、计算机科学或相关专业。
• 7+ years of experience in digital marketing, digital project management, platform operations, or similar roles in a B2B environment.7年以上B2B环境中的数字营销、数字项目管理、平台运营或类似岗位经验。
• Fluent in English (written and spoken).英语流利（书面及口语）。
• Demonstrated expertise in digital platform development and management, including website/WeChat mini-site projects, customer-facing digital tools, or service platforms.具备数字平台开发及管理的专业能力，包括网站/微网站项目、面向客户的数字工具或服务平台。
• Hands-on experience with AI tools, Marketing automation solutions, or AI-driven marketing applications is highly preferred.具备AI工具、营销自动化解决方案或AI驱动营销应用的实操经验者优先。
• Experience leading or supporting cross-functional digital initiatives in a multinational matrix organization.具备在跨国矩阵式组织中主导或支持跨职能数字项目的经验。
• Strong project management skills, with the ability to manage multiple concurrent projects and coordinate across internal and external stakeholders.具备扎实的项目管理能力，能够同时管理多个并行项目，并协调内外部利益相关者。
• A fast learner with a proactive, detail-oriented, and results-driven mindset, adept at independent work in fast-paced, agile environments.快速学习、主动积极、注重细节，以结果为导向，能够在快速敏捷的环境中独立开展工作。
• Based in Wuxi, with flexibility for occasional travel.常驻无锡，可灵活安排偶尔出差。